Cloverleaf Cinema Twin
The Cloverleaf Cinema Twin, where I first saw "Star Wars" in the fall of 1977, had died the slow death of a theater stuck in a mall that had long ago lost most of its businesses and in turn become a rented out office space and business lease facility. Opened in 1972 as a first run theater by United Artists, the Cloverleaf Cinema Twin was later (crudely) converted to a triple screen by taking space for the third screen from the existing two screens (making the third screen in between the other two).
By the late 90's, after losing business to the Turtle Creek 9 for years, the Cloverleaf Cinema Triplex gave one last go at it and became a discount movie house charging only a dollar a show. The Triplex finally shut its doors and turned the projectors off for the last time in 2004 ... just a few years after having shown both the reworked "Special Editions" of "Star Wars" and "The Empire Strikes Back", both movies which, in their original format, had played on the same screens way back in 1977 and 1980. What was interesting is that when the local radio and news announcers told us of the demise of the Cloverleaf Cinema Triplex invariably each and every one of them mentioned that it had been place where they had first seen "Star Wars" back in 1977.
Here is the entrance to the old Cloverleaf Cinema in the old Cloverleaf Mall. You can see one of the stage door / emergency exits there to the right. I couldn't get into the mall there to take a pic of the inside as it looked like most of that entrance had been remodeled and may now be an entrance to a business office complex.
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The Gulf States Hardy Court Cinema Twin
The Gulf States Hardy Court Cinema Twin
The Gulf States Hardy Court Cinema Twin in the Hardy Court shopping area on Hardy Street was where "Return of the Jedi" first appeared in 1983. My friends and I piled into his mom's big Dodge passenger van and we all went to see it. That was probably the largest group of kids I'd ever gone to see a movie with, there were six of us, if I remember correctly ... ages 12 to 15. This is the theater where I also saw "Blade Runner", "Star Trek II: The Wrath of Khan", John Carpenter's "The Thing" and Toho's version of "Star Wars" that we all know and love as "Message from Space."
In college, I had friends who worked at this theater. Sometime in the late 1990's or early 2000's the theater closed its doors and is now a laser tag arena. I've played laser tag there a few times with my children, it's kind of creepy and eerie to have a birthday party in the old projection room and be able to look out on the twin screen area knowing that in the past there were rows of seats down there and now there's just futuristic laser tag obstacles splashed with fluorescent paint to fluoresce under the batteries of black lights.
The sign has changed some over the years for Hardy Court but the ad marquee is the same one that used to advertise what movies were playing at the Hardy Court twin cinema oh so long ago.
Here's the entrance to the old Hardy Court Cinema Twin. You can still see the exterior poster displays where movie posters were displayed showing what was (then) currently playing.
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Broadacres Cinema
Broadacres Cinema
The Broadacres Cinema, opened in 1975, was originally a twin screen facility. Two more screens were added in 1980 and two more in the years to come giving it six screens and almost 1200 seats. This is where I saw "Star Wars" when it returned in the summer of 1979 along with the first trailer / preview for the upcoming sequel "The Empire Strikes Back."
Almost two decades later, this is where I would see the Special Edition of "The Return of the Jedi". Owned by O'Neil Theaters, the Broadacres cinema closed its doors in 2006 when it could not compete with the newly opened "The Grand" (the cinema building is still there but it's slowly being turned into a storage facility).
Here's what the Broadacres Cinema looks today ... cracked pavement on the parking lot with grass and weeds growing through the cracks, buckled pavement and even some big car swallowing pot holes. Work crews are converting this old cinema into ... something. A sign said that it was going to be a storage facility but that didn't make a lot of sense. I guess time will tell what it eventually becomes.
Here's another example of how badly this site has been allowed to deteriorate ... this is one of the parking lot lights, grown over now with weeds. These lights haven't been lit in almost a decade now ...
Here's the back of the cinema, it was considerably grown over a year or so ago. Some of those are exit doors from the cinema screens. I guess they cleared up the landscape when they started to recondition the building.
This will give you some sense of how hard it is and was to get to the Broadacres Cinema. that's the cinema lower left corner with the big parking lot. It was way off the beaten path. The big building a little to the right is the old Woolco department store. In t his area there used to be a gas station, convenience store, Kroger grocery store, Woolco, Broadacres Cinema and a bank. For a while in the 1970's this area was the main shopping area for residents who lived in North Forrest and the surrounding areas, even when south Hattiesburg seemed to grow in dominance for a while.
At one time it was thought that Hattiesburg would expand towards the north so this was prime real estate. When Hattiesburg instead exploded to the west this area was left to wither and dry up. The Woolco went out of business long ago (early 1980's) and is some kind of trucking company now. The bank is now a Greyhound bus station, the Kroger was bulldozed to the ground long ago and is just a slab to those who remember what used to be there. A bingo hall was built several years ago but some criminal activity there closed it down and nothing has been there. They did build a Cracker Barrel restaurant near the old bank and that draws a lot of traffic off of the highway.
There are a lot of other areas here that are important to my teenage years and young adult years ... the Lost Road, the Inn on the Hill, the old Sharky's Shuck and Jive, Krystals, and the loading dock of the old Woolco building but those are all stories found on ... Tales From The Driver's Seat.
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The Beverly Drive-In Theater
The Beverly Drive-In Theater
The Beverly Drive-In was heavily damaged by Hurricane Katrina in 2005.
In November of 2010, the Beverly Drive-In was completely destroyed in a fire.
The Broadway Drive In theater was demolished long before the Beverly burned down. The only way to see where the old Broadway Drive In used to be is to have been old enough to have gone there and still be able to go to that general area. A look on Google Earth or Google Maps shows the rough outline of the drive in's parking lot.
The Beverly in less than prime condition but before it burned to the ground. There was a goofy / miniature golf in front of the drive-in, there where the chainlink fence is. The original owners built their house below the main screen and lived there. I was lucky enough to talk to one of the owners and visit the interior of the house back in 1990 when I did a college project based on the Beverly.
Just for fun, here's an aerial view of where the old Broadway Drive-In theater used to be, it's the scraped raw spot there in the lower middle. They've since built a business on it.
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Avanti Twin Cinema
Avanti Twin Cinema
Fast forward to 1992.
I was lucky enough to see "Star Wars" one last time at the old (nay, by then ancient) Avanti twin screen theater across the road from the University of Southern Mississippi. The theater had been taken over by the college and turned into a student organization run movie house that showed old movies like "Jaws" or "Apocalypse Now" for a meager fee to any active student with an ID. It was my senior year in college and for one last showing, one showing only, the student body showed "Star Wars" the 1977 original film. I rode my '84 Honda VF500F Interceptor up there to the 9:00 showing that night. The theater was packed and I sat, once again, near the rear so that I could see the whole screen. I mouthed the script silently, I cheered when others cheered. I boo'ed when others boo'ed and at the end, when the credits rolled, I stood with the others and clapped.
While the theater was emptying, I sat back down and stayed through the credits. I stayed past the squiggles on the screen until the screen went white and the projector shut off. It was only then that I got up, walked down the aisle, exited from the side door and stood there where I'd parked my Honda. I felt sad ... like I'd just said goodbye again, this time forever, to a good friend. Fifteen years after it had first entered my life and my imagination, "Star Wars" was still a blockbuster movie and I had gotten to see it one last time, in an old theater, in the way that it was meant to be seen.
The Avanti lasted about a decade and a half after that but was used less and less frequently by the student body. It was torn down in the name of progress to build an intersection and the demolition of that theater took place in June of 2006.
The Avanti Twin Cinema used to stand where those purple trees are now ... demolished in the name of progress.
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United Artists Turtle Creek 9
United Artists Turtle Creek 9
The Turtle Creek 9 was a huge cinema plex, larger than anything that Hattiesburg had ever been part of before. Opening in 1994 with the then brand new Turtle Creek Mall the Turtle Creek 9 was where I saw all three of the "Star Wars" prequels as they debuted in 1999, 2002 and 2005. The Turtle Creek 9 was heavily damaged by Hurricane Katrina in the early fall of 2005, repaired, briefly opened for a year or two and was then shut down for good in 2007. Currently it is being used as a church. Yes, a church, in a mall, and the concession stand still works.
The showcase movie poster panels outside the theater, the panels that used to advertise the movies then currently playing now hold posters advertising for the church. Turtle Creek Mall, the mall that killed Cloverleaf Mall and was its replacement is now on its last legs ... you can tell a mall is new when it has a toy store, a book store, a music store and an arcade. You can tell the mall is dying when the arcade, book store and toy store are all just memories and have been replaced by such crowd rousers like the "As seen on TV" store and a premium mattress store.
Here's the exits from two of the cinema screens. I've come down that ramp there late at night on many occasions but sadly no longer ...
The main mall entrance leading to the Turtle Creek cinemaplex on the right. That's another ex-theater exit door there on the right in the corner.
Here are the "Now Showing" movie poster advertisements outside the old theater ... now used for ads by the church to attract new visitors and members.
Not sure what the old ticket booth is used for now, if anything, but the marquee there above the church sign shows inspirational message scrolls.
Looking inside the locking flex-gate you can still see the massive concession stand lit. The entrance to the cinema screens was at the top there, where the two green lights are, up a small flight of stairs and with screens to your left and right down hallways.
Here's the old theater in its entirety ... main entrance, ticket booth / office and the advertisement posters on the wall. Hard to believe that this is now a non-denominational church ... in a mall.
Here's the original theater marquee as it stands today. Dick's Sporting Goods is just behind me in another building that's seen its fair share of companies and owners over the years.
As luck would have it, I had an old photo of the UA Turtle Creek Cinema marquee back when it was the major theater for the area. I took a picture mainly because someone incorrectly listed a movie as "Laser of Disguise" instead of "Master of Disguise." I'm glad I remembered this picture as it shows you what the old marquee looked like before it became a church.
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I must admit, I loved this post. I am so incredibly drawn to THIS kind of nostalgia; I have no idea why, but you've lit the fire for me to do a little research into the movie theaters of my past. Two things, though: my hometown is but a fraction of the size of Hattiesburg, so it's a much shorter list; and HOW WEIRD that in a town the size of Hattiesburg, you could list so many theaters just with Star Wars memories? Cool post -- thank you.
ReplyDeleteYou're welcome. I enjoyed making this post, collecting the pictures ... it brought a lot of memories back in a rush. It is amazing how much my hometown of Hattiesburg has changed and how quickly it changed. Looking at just the theaters showed me that change in a different light.
ReplyDeleteI Googled old movie theaters in Hattiesburg, MS. It directed me to your blog. I was hoping to find something about the old Broadacres building. I drove past it a couple of weeks ago, I noticed construction going on. I had heard it was going to be a new cinema. Do you know anything about it?
ReplyDeleteAlso, thanks for listing all the old cinemas. I never knew that Laser Mania had been a cinema. I never got to visit the Avanti but I do recall it being there. The cinema at Turtlecreek opens its gates during the holidays to help with crowding in the food court. The turn all the neon on. It is a nice place to have lunch, most people don't wonder into it thinking that it strictly for the church members.
You're welcome, Liz! One of my other pet projects is to take a Saturday and do pictures of all of the old 7-11s that used to be in H'burg ... most are now other businesses and a few don't exist at all anymore, they're just vacant lots where the buildings used to be. 7-11 was big in Mississippi in the late '70's and then it just pulled out of the state and vanished. H'burg slowly reclaimed what it could of the buildings and converted them to other uses.
ReplyDeleteAs for the Broadacres Cinema becoming another cinema I kind of doubt that rumor. The parking lot / access way to that location is terrible and it's in a part of town that is slowly sliding into the "bad" climate. At one time that whole area was a major business location with grocery store, Woolco, and a popular bank but that was long, long ago. The rumor I heard is that the old Broadacres Cinema would become climate controlled storage units but that didn't make any sense either as to its location and how hard it is to get there. Probably, in lieu of all of the small businesses and office complexes that have popped up around in that one area it will be some kind of rentable office space or perhaps some small company will make it their home office for this area. I was at Cracker Barrel the other day and drove by there ... they've done a lot of work on it and it has come a long way since the last time that I saw it so ... who knows. One guess is probably as good as another at this point.
The Turtle Creek cinema is now back in business as a movie theater and no longer a church! 👍👍
ReplyDeleteGREAT post! In honor of the recent 40th Anniversary of Star Wars, I decided to seek out the name of the mall in Hattiesburg where I saw it. I grew up in Atlanta, but we were there for my Dad's high school reunion. When I saw the name "Cloverleaf Mall" I knew I was on the right track. My grandfather lived really near the cloverleaf. It was August of 77, so your mention that it was 'Fall of 1977' more or less confirmed my suspicion. I also remember going into the mall to get to the theater and your photo rang some bells. Thanks!
ReplyDeleteI was General Manager for Turtle Creek 9 from 02’-05’ which was my favorite there I ever ran.... the staff we had was amazing, they all like family and that theatre was our home. Loved the way it was built.... man those was some great memories made there... I ended up leaving Hattiesburg to move back to Louisiana to run theatre in home town.... well I got the call from the Grand Theatres to work for them, help open theatres until my pick “Hattiesburg” would be built. I knew the business there, Turtle Creek was always packed, selling out.... the city was growing so fast too... I kept saying we add on or someone will build here and shut us down... well I was the GM of The Grand Hattiesburg when TC9 shut down... we had actually bought from United Artists before they were forced to close. It may sound crude that I was the GM of the theatre that shut everyone done.... honesty it broke my heart. I loved Turtle Creek, hell I loved the rival we had with O’Neil (Broadachers) we all were friends and helped each other, shared midnight showings for our employees.... I loved the Grand, the business.... even more when we went from 14 screens to 18, I begged to build 18 screens to begin with.... I ran a there and lived there for 3 years, I knew 14 wasn’t enough, especially if you wiped out the competition. Like I said, I love the Grand.... but it was no where close to how I felt about Turtle Creek 9, my assistants and our staffs over the years.
ReplyDelete- Clayton Good
Wow, good lord. Seeing the Hardy Court Cinema Twin for the first time in over 25 years really got me right in the feels. My dad and I saw possibly the greatest double-feature of all time at that theater in the summer of 1981: SUPERMAN II and RAIDERS OF THE LOST ARK. I spent most of the following summer at the Cloverleaf cinema watching THE EMPIRE STRIKES BACK as many times as my grandparents would fund a trip to the mall.
ReplyDeleteWondering if you remember their daycare center, Kinder Castle? It was out off 28th Avenue Extension, I think the structure is still there but it hasn't been Kinder Castle in decades.
I grew up in the Hattiesburg area and went to USM in the 80's, I saw a buttload of movies in all of these old theaters. I remember seeing the Legend of Boggy creek and Willard at the Hardy court cinema. I have such fond memories of Cloverleaf and Avanti theaters especially. I saw Heavy Metal and Blade Runner at the Avanti, I also remember the midnight Rocky Horror Picture Show events there.
ReplyDeleteI saw Star Wars at the Beverly in 1978 as well, we frequented that Drive In quite a bit through out college. I probably saw the most films at the Cloverleaf, I specifically remember seeing Aliens there after work one night, the crowd was rowdy. The Broadacres was in it's heyday during the 80's, I couldn't tell you how many movies we watched there. It seems like practically every weekend we went to one of the theaters to see a movie. Back in the 80's Hollywood put out so many really good films, unlike today. Even the "bad" movies like Beastmaster and the Sword and the Sorcerer were entertaining, honestly even today I would rather watch those than some of the insufferably depressing crap they are producing now. It's sad they tore down the Avanti, I drove through the 'Burg a few years ago and couldn't believe it was gone. It's amazing how much fun I had and how many memories I have of going to those theaters. Those were impressionable years of my life and movies made a big impact. It wasn't until years later while watching the Terminator that I realized how much of an impact. At the end of the movie the scene with her in the Jeep with a German Shepherd is probably why I drive a Jeep and have a German Shepherd dog. Thanks for reminding me.
I grew up in Moselle and Hattiesburg was the town we always went to. Great memories. I watched a ton of movies at the Hardy St. Cinema, Bed knobs and Broomsticks, Herbie movies, Infra Man, the last one I remember there was, The Return of the Jedi. I don't remember the Cloverleaf mall bein open before the mall was. I saw Star Trek the Motion Picture there, and Star Wars and The Empire Strikes back and 100 others. You could buy tickets in Sears for the movie. A friend of mine managed the Broadacres Cinema for a few years, saw a lot of movies there, Airplane, The Muppet Movie, The Blues brothers are some. The Avanti on Hardy St. in college we'd go at midnight and watch The Rocky Horror Picture Show there and Buckaroo Banzai! I saw Star Wars at the Beverly Drive-in with my father in 78 or 79 I believe on a rerelease. I saw Paper Moon with my parents at the Broadway Dr. Drive-in. I fell asleep and only remember the last scene with them on the train. Thanks for the memories!
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